JADA DE LUCA
CREATIVE FREELANCER
Boil the kettle and stay for a cuppa!
SERVICES
Jada is a creative Swiss Army knife– versatile, dynamic and multi-disciplinary. Her comprehensive artistic, marketing, and communications experience as a freelancer allows for her client’s needs to be synergised into a strong creative identity. Why hire multiple people when you can hire one that understands, manages and maintains multiple creative aspects of your business or project?
ONE PERSON, INFINITE CREATIVITY
Digital Copywriting
Web copy
Articles & Essays
Send your enquiries to
deluca.jada@gmail.com
Brand identity
Creative strategy
Website design
Creative advertising
Collage art
Print & Digital media
Design
Advertising campaigns
Newsletters
Content creation
Social media
Collage art
Travel writing
Blog writing
WRITING
THE LAST STOP
Travel Writing, Creative Non-Fiction
Entering the creative freelancing realm as a travel writer, Jada has maintained a strong relationship with Astray, a “story-telling publication about the world and the Earth,” for five years. She has featured as a regular writer since undertaking their writing workshop, and has been their in house creative designer since 2020. Her writing with Astray is a testimony to her interpersonal connections and the value of longterm, international community in her craft.
”The Last Stop” is a poignant creative non-fiction piece about how the loneliness whilst solo travelling feels like a storm. This story is about drying off.
POSITIVE ME POSITIVE YOU
Newsletter Writing, Email Marketing, Copywriting, Website Copy
As their in-house writer, Jada has been responsible for every single word by Positive Me Positive You, a local holistic yoga shala that she has been attending for almost three years. In conjunction with art direction and visual narration, Jada has challenged the versatility of her writing, by creating the brand’s tone and style since its startup days in 2023. Having originally been onboarded for the website copy, Jada’s words have expanded to the shala’s bi-monthly newsletter, their email marketing, products and services copy, and social media copy.
A LESSON IN LISTENING TO SPIRIT
Website Copy, Biography, Brand Identity/Tone
Living in the world’s most isolated capital city hasn’t stopped this writer from going global. Jada connected with Glasgow based sole-trader Emmy Taziani in 2024 for a complete rehaul of the website’s copy and biography. Jada has an innate understanding of what it’s like to be a small business owner: attempting creative services by themselves with no experience can be time and resource depleting, but outsourcing multiple people can be expensive. Jada values artistic connections in all corners of the globe, and enjoys battling timezones to help sole-traders focus on their business instead of teaching themselves.
Personal Essay, Blog Writing
Jada’s obsession with blog writing and newsletters has culminated into the management of two curated bi-monthly newsletters since 2024. The first, Creative Alchemy, is the amalgamation of Jada’s writings on travel, lifestyle, art, literature, and mysticism, whilst the second, The Writer’s Ritual, is a niche newsletter that focuses on her routines and discoveries as a young travel writer. Out of all her writing experience, these newsletters are her most whimsical, personal, and fuelled by many cups of tea.
CREATIVE ALCHEMY / THE WRITER’S RITUAL
WEBSITE
By a symbol I do not mean an allegory or a sign, but an image that describes in the best possible way the dimly discerned nature of the spirit. A symbol does not define or explain; it points beyond itself to a meaning that is darkly divined yet still beyond our grasp, and cannot be adequately expressed in the familiar words of our language.
– Carl Gustav Jung (1981)
A succinct and imaginative website is where the visual story of your business begins. Not only should your website be personable and unique, but it should communicate the untranslatable intricacies of who you are. That’s where Jada comes in.
POSITIVE ME POSITIVE YOU
“I WANT A WEBSITE THAT SHOWS MY PERSONALITY, LIKE A QUILT!”
One of the most intimidating parts of establishing a small business is getting started. Tania had received her accreditation for teaching yoga in 2023. With a yearning to create a space to guide her community, once she had finished the construction of her backyard garden shala, she realised that her online space was just as important as the physical one she was cultivating. Jada worked closely with her to develop the concept of the website being “like a quilt” – colourful, eclectic, fun, but also serene, mature, and welcoming. After extensive brand development, including imagery, symbolism, and colour schemes, the pair settled on a website that reflects Tania’s tapestry.
“Every time I add to my “quilt” as my business grows, Jada is ready with the sewing needles! She truly understands my brand.”
ALPHA ACCOUNTING AGENCY
“I ‘M ALREADY AN ESTABLISHED BUSINESS, I JUST NEED A WEBSITE.”
Despite being an artist, Jada understands that aesthetics and comprehension go hand in hand. Not all clients are looking for intricate websites, but rather a focus on succinct information. Jada first takes the time to understand the businesses and brands she is supporting thoroughly before commencing any website design. Whilst she is accustomed to supporting creative and niche businesses, Alpha Accounting Agency was requiring an update of their website due to an expired domain and outdated information. The design of this website needed to be simple and to the point, with little visuals but packed with vital information. In doing so, Jada was able to provide a template that could be edited by Rupert to ensure the information on the website was accessible and could be updated easily to avoid a repeat of the past, and a website that remained active, up to date, and relevant.
“I took the opportunity to collaborate with Jada when my domain expired and start fresh with something simple, sleek & succinct. ”
THE SPIRITUAL SCIENTIST
“I DON’T HAVE TIME, I NEED A WEBSITE TO DO THE HEAVY LIFTING.”
Having worked as a Creative Freelancer and sole-trader for over five years, Jada understands that time and resources are both finite and precious. Emmy from The Spiritual Scientist was in need of a website redesign and in particular phone optimisation as the website she had made had not converted correctly. Being busy with her business meant that she didn’t have the time to fix it. The goal was to fine-tune her brand identity through visuals, fonts and vectors and for “clients to really get a feel for who I am.” As Emmy’s business utilised appointments and an array of services, she wanted the website to do the heavy lifting in terms of scheduling and conversion so that she could spend more time being present with clients and take on more appointments. She also requested accessibility features such as higher contrast/dark mode, which Jada was excited to fulfil.
“Jada helped unearth what I truly envisioned for my brand and turned my website into an accurate and creative representation of my business. ”
JADA’S OWN WEBSITE!
“I NEED A UNIQUE, CHARISMATIC PORTFOLIO FOR MY WORK.”
If you need an example of Jada’s website design, let it be where you’re already looking! Portfolios are valuable not only for artists, but many other professions. Jada wanted to create a hub Entering the creative freelancing realm as a travel writer, Jada has maintained a strong relationship with Astray, a “story-telling publication about the world and the Earth,” for five years. She has featured as a regular writer since undertaking their writing workshop, and has been their in house creative designer since 2020. Her writing with Astray is a testimony to her interpersonal connections and the value of longterm, international community in her craft.
”The Last Stop” is a poignant creative non-fiction piece about how the loneliness whilst solo travelling feels like a storm. This story is about drying off.
“I like my website, because I made it! It accurately reflects the projects I am the most proud of, and is a testament to my creative journey.”
NARRATION
Spoiler: Jada is not just a writer! Her visual narrative and design skills can be harnessed for advertising, content creation, and digital + print media. Not only can she write something for you, she can give you stellar visuals to match!
Advertising with a high level of artistic creativity contain aesthetically appealing visual and written elements. Jada creates dialogue between businesses and consumers, tying a knot together through carefully curated and versatile imagery– content creation should never be boring!
HOW CAN COLLAGE ART & DESIGN BE USED FOR MY ADVERTISING?
No-one will have
an ad like you!
Connecting unrelated objects or ideas
Communicate abstract
ideas and feelings
Versatility for
multi-platform use
WHAT DOES THIS LOOK LIKE?
CONTINUOUS COLLAGE CAROUSELS
Digital Media, Design, Collage Art, Social Media, Advertising Campaign
There’s nothing more satisfying than a seamless carousel post. Jada has been Astray’s in-house designer for their unique creative advertising campaigns since 2020, advertising their international workshops for writers. Each campaign is based on a destination, paired with a poster for versatility. This unique method of advertising creates a way for lots of relevant information to be presented in a seamless way that follows the user’s eye and generates curiosity.
Pictured above: The carousel post advertising Astray’s Tokyo-based writing workshop (without text, inputted by client)
Pictured below: The carousel post advertising Astray’s Bali-based writing workshop (without text, inputted by client)
POSTERS & POSTS
Print & Digital Media, Design, Collage Art, Social Media
Some ideas need to be seen instead of read. Jada has an acute and intense understanding and interest in symbolism, imagery and composition, with the aim to express ambiguous thoughts and communicate ideas through both written and visual languages.
Pictured below: Print posters designed for local community boards & the Instagram draft layout for Positive Me Positive You
WEBSITE & SOCIALS BANNERS
COMMISSIONS ARE OPEN!
COMMISSIONS ARE OPEN!
Social Media, Website Design, Brand Identity
An interesting website banner instantly captures attention and sets the tone for the user experience. Spark curiosity about your brand by creating a symbolic, eye-catching banner that can be multi-functional across social media, websites, and used for content creation and advertising. Jada doesn’t just makes banners, she makes art!
Pictured below (left): Astray Facebook banner
Pictured below (right): Re-used as Astray’s Website Banner
