PROJECT SHOWCASE
Having worked as a Creative Freelancer and sole-trader for over five years, Jada understands that time and resources are both finite and precious. Emmy from The Spiritual Scientist was in need of a website redesign and in particular phone optimisation as the website she had made had not converted correctly. Being busy with her business meant that she didn’t have the time to fix it. The goal was to fine-tune her brand identity through visuals, fonts and vectors and for “clients to really get a feel for who I am.” As Emmy’s business utilised appointments and an array of services, she wanted the website to do the heavy lifting in terms of scheduling and conversion so that she could spend more time being present with clients and take on more appointments. She also requested accessibility features such as higher contrast/dark mode, which Jada was excited to fulfil.
Pictured below: Landing page for Positive Me Positive You
CLIENT'S NEEDS
CLIENT'S NEEDS
Web design and copy
Writing
Establishing a creative identity as a new business
Branding Identity & Strategy
Content Creation
Branding & Creative Strategy
Jada’s planning, proposals, and presentations for brand identity extract clear direction and messaging from her clients. Positive Me Positive You was originally just a sticky note on Tania’s desk. After undertaking a couple of yoga sessions in the shala and getting to know Tania as a person, it was Jada’s job to transform that sticky note into an online presence and brand, bringing Tania’s vision for a holistic wellness space and translating the physical aura of the shala into a hub online where clients could get a feel for Tania’s message. First, they began with a thematic and conceptual map of the business to translate it into a cohesive colour scheme, font, logo, and imagery that would bring life to Positive Me Positive You.
2. Writing
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Jada understands the importance of colour symbolism, and presented Emmy with palettes as they uncovered her brand more and more. Purples, blues and teals were selected to create a mystical theme in conjunction with black.
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Approaching Emmy’s brand from an artistic sense, Jada recommended a mixture of both metallic gold and silver accents to contrast against pearlescent textures to signify the combination of spirituality and science.
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The website banner further drew in Emmy’s target audience in a creative, almost ethereal way.
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Jada understands the importance of colour symbolism, and presented Emmy with palettes as they uncovered her brand more and more. Purples, blues and teals were selected to create a mystical theme in conjunction with black.
-
Approaching Emmy’s brand from an artistic sense, Jada recommended a mixture of both metallic gold and silver accents to contrast against pearlescent textures to signify the combination of spirituality and science.
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The website banner further drew in Emmy’s target audience in a creative, almost ethereal way.
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Social Media Content
3. Content Creation
4. Creative Advertising
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5. Website Design & Copy
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Jada understands the importance of colour symbolism, and presented Emmy with palettes as they uncovered her brand more and more. Purples, blues and teals were selected to create a mystical theme in conjunction with black.
-
Approaching Emmy’s brand from an artistic sense, Jada recommended a mixture of both metallic gold and silver accents to contrast against pearlescent textures to signify the combination of spirituality and science.
-
The website banner further drew in Emmy’s target audience in a creative, almost ethereal way.
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