PROJECT SHOWCASE
Pictured below: Landing page for Positive Me Positive You
CLIENT'S NEEDS
CLIENT'S NEEDS
Web design and copy
Writing
Establishing a creative identity as a new business
Branding Identity & Strategy
Content Creation:
Photography & Videography
Branding & Creative Strategy
Jada’s planning, proposals, and presentations for brand identity extract clear direction and messaging from her clients. Positive Me Positive You was originally just a sticky note on Tania’s desk. After undertaking a couple of yoga sessions in the shala and getting to know Tania as a person, it was Jada’s job to transform that sticky note into an online presence and brand, bringing Tania’s vision for a holistic wellness space and translating the physical aura of the shala into a hub online where clients could get a feel for Tania’s message. First, they began with a thematic and conceptual map of the business to translate it into a cohesive colour scheme, font, logo, and imagery that would bring life to Positive Me Positive You.
2. Writing
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Jada understands the importance of colour symbolism, and presented Emmy with palettes as they uncovered her brand more and more. Purples, blues and teals were selected to create a mystical theme in conjunction with black.
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Approaching Emmy’s brand from an artistic sense, Jada recommended a mixture of both metallic gold and silver accents to contrast against pearlescent textures to signify the combination of spirituality and science.
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The website banner further drew in Emmy’s target audience in a creative, almost ethereal way.
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3. Content Creation
4. Creative Advertising
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5. Website Design & Copy
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Jada understands the importance of colour symbolism, and presented Emmy with palettes as they uncovered her brand more and more. Purples, blues and teals were selected to create a mystical theme in conjunction with black.
-
Approaching Emmy’s brand from an artistic sense, Jada recommended a mixture of both metallic gold and silver accents to contrast against pearlescent textures to signify the combination of spirituality and science.
-
The website banner further drew in Emmy’s target audience in a creative, almost ethereal way.
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